Instagram marketing is competitive, but not impossible. Use these 5 tips to build a failproof strategy for 2021 and beyond
Saif Ahmed
November 25,2021
5 Instagram marketing tips for business that you can’t afford to ignore
1. Use a business account
Just in case you skipped over the section above and plan to dive into the rest of the Instagram marketing tips while using a personal account, here’s why you should reconsider.
A business account gives you access to features you can’t use with a personal account, including:
Instagram Insights (see Tip 21)
Instagram ads (see Tip 20)
Instagram Shopping (see Tip 16)
Primary and secondary messaging inboxes
Contact information and a call-to-action button on your profile
A creator account has its own set of benefits for influencers and content creators. But for most marketers, a business account is where it’s at. Hop back up to the top of this post and convert your account if you haven’t already done so.
2. Clearly define your goals
All social platforms are tools. But you can’t use those tools effectively unless you know what it is you’re trying to build.
Instagram marketing can mean different things to different marketers. Are you looking to:
Create an online presence for your business?
Increase brand awareness?
Get new leads?
Establish your brand as an industry leader?
Sell products directly from the app?
You might even want to combine several different outcomes. But unless you know where you want your Instagram strategy to take you, you’re unlikely to get there.
We’ve got a whole blog post on goal setting to help you decide what matters most to your business..
3. Know your audience
A little preliminary research can help you figure out who you can best reach when you’re thinking about how to market on Instagram. For example, our post on Instagram demographics shows that:
The most active Instagrammers are between 18 and 29.
The United States is the largest Instagram market.
More urban residents use Instagram than their suburban peers.
But that doesn’t mean you should only use Instagram to try to reach urban Americans in their 20s. Instead, you need to define your target market so you can create content that speaks directly to that audience.
This will also become critical when it comes time to choose targeting options for your Instagram ads.
4. Optimize your profile
In just 150 characters, your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should bother following your Instagram account.
That’s a lot to ask from a small space.
Fortunately, you also get a few other fields on your Instagram profile to showcase what your brand is all about and make it easier for people to find you. These include:
Your name: 30 characters, included in search.
Your username: AKA your handle. Up to 30 characters, included in search.
Your website: A clickable URL you can change as often as you like.
Category: A business feature that tells people what you’re all about without using up bio characters.
Contact info: Tell people where to find you.
Call-to-action buttons: Give Instagrammers a way to interact with you directly from your profile page.
Tourism Vancouver does a good job of making the most of all the fields the profile has to offer.
Source: @saif_seo01 on Instagram
For more profile strategies, check out our blog post on how to optimize your Instagram profile for business.
5. Choose the right profile photo
For most brands, your Instagram profile photo should be your logo. This helps provide credibility and allows visitors to see at a glance who you are.
Your Instagram profile photo displays at 110 by 110 pixels, cropped to a circle with a 110 pixel diameter. However, it’s stored at 320 by 320 pixels, so you should upload a file that large to make sure it still looks good if Instagram changes how profile pics are displayed.
If your logo is a square, you’ll need to zoom out to make sure the whole thing shows within the circle:
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